Before we go into the importance of card sending, it’s important to know why we send cards in the first place.
Why do we send cards?
The tradition of sending cards on birthdays and special occasions dates right back to the 15th century in China, where they would send notes for Chinese New Year. Similarly, in Ancient Egypt in the 15th century, they would send notes for occasions on papyrus scrolls.
The general production of greeting cards really took off in the 1850s with companies beginning to produce greeting cards to be sold in shops. Since then, greeting cards have been an important part of all occasions.
Importance of card sending
During the early 2010s, people believed that ecards and social media messaging would take over the greeting card industry, replacing cards for non-personal electronic images. This has since faded and greeting cards were found to be as important as before.
There is a certain feeling of excitement you get when you receive a greeting card. In fact, the Royal mail even carried out a scientific study on the difference between receiving cards and receiving online messages.
This study found:
That receiving a handwritten note or card has a far greater emotional impact and makes people feel far more special and cared about than receiving emails or texts.
The tests were held under laboratory conditions by Mindlab, an independent scientific research company on behalf of Royal Mail. As part of the study, emotional activity was measured in response to different stimuli. The experiment involved volunteer mums being fitted with a cap and electrodes, which measured changes in voltage caused by cognitive activity in the brain.
The electrical activity in the Mothers brains saw a greater positive emotional response to handwritten letters and cards when compared to electronic messages such as social network messages and emails. Mums recorded twice the amount of happiness towards letters and cards to social media messages, and three times more than email.
This above study just shows how important it is to continue to write and send your greeting cards. This is one reason we started our handwritten card service, to bring the tradition of handwriting cards back to being the norm.
As you all know, we are currently going through a tough time with the current pandemic that has struck the world. This has sparked our inner kindness, with hundreds of people helping others out during this time of need.
Due to all of us being stuck in lock down, it is highly important to keep in contact with friends and help them celebrate any occasions they have during this tough time. It can also be good to cheer them up with a random card to let them know you are thinking about them. Cards can be the best thing for this, sending a card expresses all the human emotions, joy, thanks, sympathy, humour, love and admiration. It allows us to connect on an emotional level with the people who have touched our lives.
Make sure you stay in touch with all friends and family, check up on them and send them something special to put a smile back on their face. If you cannot write your card, we have our personalised handwritten card service to help you.