About Us

We are an award-winning greeting card & gift retailer with a smiling disposition. Our aim is simple… to provide brilliant different smiles. 

Our team at Creased HQ are a cheery bunch of greetings card connoisseurs who deliver a unique retail experience from clean & classy cards to outrageously rude musings. Every single piece of our entire extensive range of humour, unusual occasions, hand-crafted selections and funny gifts is available both in our physical store and online.

Our retail store is based in the world-famous Lanes in Brighton - we love the eccentric and independent shopping quarter and all the wonderful people it attracts. With our signature purple and yellow branding, warm welcome and brilliantly different offering our shop is full of smiles – laughter is our main soundtrack (but we do play some great tunes too) . We love the vibrancy and eclectic nature of Brighton – our inclusive store reflects this colourful landscape with a contemporary mix of on-trend designs, risqué humour, LGBTQ+ specific cards and locally hand-crafted items. We aim to provide something for everyone!

Our popular webstore brings our entire selection of brilliantly different cards and gifts to your fingertips. The full Creased range can be browsed in your living room, on the bus or even at work when you should be working, don’t worry, we won’t tell the boss. Just as if you were shopping with your own personal assistant in our physical store, we make it easy for you to find the perfect card with bespoke recommendations and bestselling items – you’ll be smiling in no time!

Where did you come from?

Creased Cards™ is the retail ambition of Paul Jarman (Creased Owner and Founder) becoming a reality! For more than a decade, Paul worked within the Financial Services & Insurance industries and - without wanting to generalise too much — he always found it to be a pretty sober place and his natural sunny and smiley disposition has often been dampened by these grey and dark industry surroundings (metaphorically speaking!).

So, what does a happy chap, trapped in a grey old world do? Take his natural passion for great greeting cards and gifts, along with his dream of owning a retail business which puts smiles on peoples' faces - and combine the two, that’s what!

And so — Creased™ was born.

Our first store opened in Brighton during December 2013, and in August 2017 we moved to a much larger premises in the same street to deliver in line with customer demand. In March 2021 our popular webstore had a major re-build to make it even easier for our customers to shop our entire selection of brilliantly different cards & gifts at their fingertips.

Creased Service

  • We provide contemporary, hilarious and cards that feel ‘just right’ for your nearest and dearest – we aim to put a smile on the face of you and the card or gift recipient
  • Our humour ranges are leaders in their field - we are active in seeking out cards and gifts that lead the trend, working with top suppliers and talented designers to deliver cracking contemporary cards and gifts
  • Our clearly signposted items enable you to find that golden card in a jiffy or refine your web search instantly – avoiding any profanity and rudeness if you wish, getting straight to exactly what you want.
  • Come and use our instore 'Wrap & Write™' area free of charge. We have sellotape, scissors and pens at your disposal, so you can immediately write out that card or wrap the present you just bought - if you ask us nicely, we’ll even post it for you!
  • Our team are a friendly bunch - they don’t bite, honest. Just ask them if you need any help and they will be happy to give you a hand. Be specific too, if there is a certain word or image you want on a card, just ask - you’d be surprised at just how many wacky requests we resolve!
  • Seeing customers with a smile on their face makes us smile - whether it’s popping into our vibrant store to say hi or dropping us a message on email, we are here to help and are always open for a chat
  • Our Loyalty Points Programme ensures you get 'payback' for being connected with us! When you use our webstore you will be able to build up Creased Coins, so you can sit back and watch that e-wallet bulge.
  • We are advocates for creativity and local talent in Brighton and East Sussex. We stock a variety of locally designed and handmade products in our store
  • As well as the big dogs, we work with smaller, up-and-coming publishers and suppliers to bring the best products to market. When you shop with Creased, everyone knows your card game is the strongest in town

Are you really award-winning?

Yes, we are. During 2016, Creased was awarded the RETA for Best Independent Greeting Card Shop in the Home Counties. This prestigious award is a demonstration of the impact Creased has had on the industry despite it’s nascent years. Then in 2018 we were finalists again at RETA Awards for Best Independent Greeting Card Shop in the Home Counties.